By Afolabi Oluwatobi, Lagos
Sony Corporation (“Sony”) revealed its new lineup of products at the CES 2018 in Las Vegas, Nevada. On display were its latest product offerings such as 4K OLED televisions and wireless noise-cancelling stereo headsets that allow you to enjoy high audio quality music while working out. It also introduced its latest initiatives in automotive image sensors that will contribute to the advent of fully autonomous driving in society, and artificial intelligence (AI) x Robotics including the recently-announced entertainment robot aibo™, which will be on display for the first time anywhere outside of Japan.
Sony Corporation President & CEO Kazuo Hirai spoke at the Sony press conference held on Monday, January 8, stating that “in the space of consumer electronics, I strongly believe that there is still so much that we can do to innovate and to bring you the most meaningful creative and entertainment experiences through our products.”
products which were showcased include:
Xperia™ Smartphones
Sony Mobile displayed two new super mid-range smartphone models. Xperia XA2 combines a 5.2-inch Full HD display with a 3,300mAh battery, while Xperia XA2 Ultra has a 6.0-inch Full HD display with 3,580mAh battery.
Xperia XA2 features a 23 MP high resolution main camera capable of 4K video capture with a maximum ISO 12800 sensitivity (still pictures), as well as an 8 MP 120-degree super wide-angle selfie front camera. Xperia XA2 Ultra features the same 23 MP main camera as Xperia XA2 and additionally comes with “dual selfie” front cameras consisting of a 16 MP camera with Optical Image Stabilization and the 8MP 120-degree super wide-angle selfie camera.
Both models offer smooth performance thanks to the Qualcomm® Snapdragon™ 630 Mobile Platform and the fingerprint sensor located on the back. They also boast a refined metallic look thanks to the anodized aluminum on the sides and the beautifully seamless design with a borderless design that takes the display to the edges.
Both models are set to roll out globally from late January 2018
Automotive Image Sensors (Concept)
Sony’s high-capability image sensors give cars the gift of sight in this new demonstration showcasing the possibilities for contributing to the advent of fully autonomous driving. As demand rises for technology that allows automobiles to detect their surroundings in 360-degrees during various driving situations, Sony’s advanced image sensor technology can capture information about its environment faster, more accurately, and more precisely than the human eye.
Home Entertainment & Sound
The new 4K OLED BRAVIA® A8F Series comes equipped with a 4K HDR image processor X1™Extreme together with the Sony’s unique Acoustic Surface™ technology that vibrates the display and enables sound to be output directly from the TV screen, employed in last year’s acclaimed A1 Series. It adds to the lineup of 4K OLED BRAVIA TVs with the new design that minimizes the footprint allowing A8F to be positioned in a wider range of locations. It provides an immersive and seamless integration of image and audio as only Sony can.
The X900F Series of BRAVIA 4K LCD TVs also come with X1 Extreme. Through the new X-Motion Clarity technology, moving images are precisely controlled in order to minimize blur, and it keeps fast action scenes clear and smooth. With a large screen size of up to 85-inches1, you can enjoy the fast-moving action of a movie or sport content in blur-less, high quality images on a big screen.
