Those identified accounts will be notified within the app that Instagram has removed the inauthentic traffic, alongside a prompt to change their passwords. “These new measures will be ongoing,” Instagram says in a blog post. “[And] accounts that continue to use third-party apps to grow their audience may see their Instagram experience impacted.”
The move comes to help discourage users from giving another company their login information as Instagram transitions into a platform for brands and influencers to advertise. Although Instagram has removed fake accounts in a great purge once before, it hasn’t taken action against fake likes before, and it promises more measures against fraudulent activity in the coming weeks.