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Sadly, 49-Year-Old Woman Allegedly Hangs Self In Ogun

A middle-aged woman identified as Victoria Idowu reportedly committed suicide by hanging herself from a ceiling fan in the Magboro area of Obafemi-Owode Local Government Area of Ogun State on Sunday.

The state Police Public Relations Officer, Omolola Odutola, disclosed this to PUNCH Online in a WhatsApp conversation on Sunday.

According to Odutola, the son of the deceased raised the alarm after returning from a church service and finding his mother reportedly hanged with a rope from the ceiling fan in her room.

She added that upon receiving the report, police officers from the Ibafo Division visited the scene where the body of the deceased was found.

She further disclosed that when the room was searched, no suicide note was found.

Odutola stated, “According to the son, he came back from the church at about 1530 hours and discovered that his mother, one Mrs Idowu Victoria, ‘F’, aged 49 years of the same address, had committed suicide by hanging herself on the ceiling fan inside her room.

“The DPO immediately drafted men to the scene. No suicide note was found.”

 

The PPRO disclosed further that an investigation has commenced to unravel the circumstances behind the incident.

She, however, urged members of the public to always provide support to their loved ones who may be suffering from mental health challenges.

“Meanwhile, the investigation is still ongoing to unravel the circumstances behind the sad incident. Suicide is unlawful.

“Sufferers of mental health need more support from family members to prevent such fatality,” she concluded.

PUNCH Online reported on February 6 that a 400-level female student of Olabisi Onabanjo University, Ago-Iwoye, Ogun State, Adaze Jaja, reportedly committed suicide.

Odutola confirmed that the 31-year-old died in a hotel room.

Odutola said Jaja was reported to have been found lying unconscious and foaming at the mouth with an empty bottle of insecticide beside her

FirstBank Appoints Olusegun Alebiosu Acting MD/CEO

Following the sudden resignation of its Managing Director/Chief Executive, the Board of FBN Holdings Plc. has appointed Mr. Olusegun Alebiosu as acting Chief Executive, First Bank of Nigeria Limited (FirstBank).

The announcement was made on Sunday, April 21, 2024 by the Board in a statement to the Nigerian Stock Exchange and signed by the holdings’ acting Company Secretary, Adewale Arogundade.

The appointment, which takes immediate effect, is however subject to the approval of the Central Bank of Nigeria (CBN).

The board of directors said Alebiosu will lead the 130-year-old institution.

The appointment came following the sudden recent resignation of the bank’s Managing Director/Chief Executive, Dr. Adesola Adeduntan.

Adeduntan was to retire in December but quit last week.

Alebiosu was an Executive Director/Chief Risk Officer who jointly led the transformation of FirstBank over the past eight years. He remains an integral member of the team under the previous CEO’s leadership.

He is well positioned to deliver on the bank’s strategic objectives.

He joined FirstBank in 2016 and has over three decades of banking experience.

“The Board of Directors expressed gratitude to Adeduntan for his exemplary leadership in the last nine years during which he superintended the transformation and growth of the bank and wish him well in his future endeavours,” the statement added.

The new acting First Bank CEO brings to the Executive Management of FirstBank over 28 years’ experience in the banking and financial services industry with cross-functional exposure to credit risk management, financial planning and control, credit and marketing, trade, corporate and commercial banking, agriculture financing, oil and gas, transportation (including aviation and shipping) and project financing.

Femi Otedola is Chairman, Board of Directors, First Bank Holdings

He commenced his professional career in 1991 with Oceanic Bank Plc. (now EcoBank Plc.).

Prior to joining FirstBank in 2016, he served as Chief Risk Officer at Coronation Merchant Bank Limited, Chief Credit Risk Officer at African Development Bank Group, and Group Head, Credit Policy and Deputy Chief Credit Risk Officer at United Bank for Africa Plc.

He is an alumnus of Harvard School of Government and holds a bachelor’s degree in Industrial Relations and Personnel Management.

Alebiosu also obtained a master’s degree in International Law and Diplomacy from the University of Lagos and holds a master’s degree in Development Studies from the London School of Economics and Political Science.

He is a member of various professional bodies, namely, Fellow, Institute of Chartered Accountants (FCA), Associate, Nigeria Institute of Management (ANIM), Chartered Institute of Bankers of Nigeria (CIBN), and Member, Nigeria Institute of International Affairs.

He is a golfer and an adventurer who is happily married with children.

Akeredolu’s Ex-finance Commissioner, Ondo APC Guber Aspirant Under EFCC Detention

The Economic and Financial Crimes Commission (EFCC), has detained Wale Akinterinwa, the All Progressives Congress (APC) governorship aspirant in Ondo State.

He is being held in connection with an ongoing investigation into his tenure as Commissioner for Finance in the former Akeredolu administration.

Former Commissioner, Akinterinwa served for over seven years until Governor Lucky Aiyedatiwa dissolved the State Executive Council, succeeding the late Governor Rotimi Akeredolu.

According to the Nation, a source said Akinterinwa is being investigated for alleged mismanagement of billions of Naira.

Although Akinterinwa participated in the direct primary over the weekend while in detention, the EFCC stated that the timing of his detention was solely at their discretion.

Several weeks ago, the anti-graft agency invited the gubernatorial aspirant over allegations but couldn’t attend due to prior engagements. However, he showed up at the commission’s office on Thursday.

The EFCC chose to withhold information about his detention to avoid affecting his prospects in the APC primary.

A confidential source stated, “In the past few weeks, the EFCC invited Akinterinwa for interrogation on the red flag on some issues during his tenure as Commissioner for Finance. But he has not been forthcoming.

“The commission had the option to declare him wanted, but it exercised restraint to avoid being dragged into politics because he was an aspirant for the APC governorship primary.

“But Akinterinwa voluntarily reported to the EFCC in Abuja. He was taken into custody for quizzing.”

The source speaking yesterday revealed that Akinterinwa remains in custody but was not arrested; instead, he voluntarily responded to a long-overdue invitation.

The source emphasized that his detention is not politically motivated.

First Lady’s visit to Osun, opportunity for children, women’s development- Mrs Titilola Adeleke

First Lady’s visit to Osun, opportunity for children, women’s development- Mrs Titilola Adeleke

OSOGBO-22/04/2024-Osunstate.gov.ng

Wife of Osun State Governor, Chief (Mrs ) Titilola Adeleke has described the Tuesday visit of the First Lady of the Federal Republic of Nigeria, Senator Oluremi Tinubu to Osogbo, the State capital as yet another important avenue to be maximized to the fullest because of the many goodies associated with such visit for the growth and development of people, especially women, and children.

Mrs Adeleke made this known while addressing members of a special committee put in place by her husband, Senator Ademola Adeleke for the visit of the wife of the President to Osun on Tuesday.

Expressing her delight for a good arrangement so far put in place by the committee in line with what she described as the hospitable disposition of the Government and people of the State to a very important personality like the wife of the President, Mrs Adeleke used the opportunity to also reiterate her commitment to make it a momentous and memorable visit for Senator Tinubu whom she described as the mother of Modern Nigeria.

According to the wife of the Osun Governor:”Senator Oluremi Tinubu’s impacts in the lives of the people of Nigeria especially for Women and Girls in the last few months of her husband, President Bola Ahmed Tinubu’s assumption in office can not be overemphasized.

“For a good mother that places a high premium on the well-being of her children, it behooves all of us, therefore, to accord her a rousing welcome to our dear State on Tuesday.

“I must use this opportunity to thank my dear husband, Senator Ademola Adeleke for giving the visit all necessary executive attention and importance that will further engender a cordial working relationship between the Osun State Government and President Bola Ahmed Tinubu-led Federal Government.

“I want to use this medium to call on all lovers of growth and development for women and children as encapsulated in the Renewed Hope Initiative of our dear mother, Senator Oluremi Tinubu during Tuesday’s turning of sod ceremony christened Alternative High School for Girls to be launched at Oke D. O Ilesha, Osogbo to come out in large number to receive the mother of modern Nigeria, Senator Oluremi Tinubu.

“The best way to pay back the love and magnanimity of The First Lady of Nigeria to us in Osun State, particularly for placing a high premium on women and girls is to troop out in large numbers on Tuesday to receive her  and her powerful delegation to Osun State warmly, Mr Adeleke noted.

Mrs Adeleke  had earlier recalled the magnanimity of The First Lady, who, a few months ago, doled out N200,000 each to 250 elderly people in Osun State in addition to the free medical screening they also enjoyed courtesy of the Renewed Hope Initiative of Mrs. Tinubu.

In the meantime, the State Commissioner for Information and Public Enlightenment, Oluomo Kolapo Alimi, on behalf of the Special Committee put in place for the visit of the wife of the President to Osun, has assured Mrs. Adeleke that all that is morally and officially required for a rousing welcome have been put in place, reiterating the resolve of the Committee and the State Government not to take such a National visit for granted.

Oluomo Alimi maintained the resolve of the Committee to do a good job of making the one-day visit colorful and memorable.

Boko Haram IED Experts Surrender To MNJTF

Two Improvised Explosive Device (IED) experts working for the Boko Haram terrorist group have surrendered themselves to the Sector 3 of the Multinational Joint Task Force (MNJTF) Monguno, Borno State, Nigeria.

A statement by the Chief Military Public Information – Ndjamena, Abubakar Abdullahi said the two individuals are; 19-year-old Abubakar Mohammed (alias Garba) and 13-year-old Bana Modu.

Abdullahi, Lieutenant Colonel said the duo surrendered on April 21st, 2024, “marking a notable success in the ongoing campaign to dismantle Boko Haram’s operations in the region.

“During a preliminary investigation, Mohammed and Modu revealed they had been ordered to plant IEDs along roads Doron Baga and Fish Dam in Baga, Kukawa Local Government of Borno State Nigeria.

“Instead of carrying out their mission, they decided to abandon their task, escape with the IEDs and surrender to the MNJTF. Their decision was influenced by the MNJTF recently concluded Operation NASHRUL SALAM, a non-kinetic operation and sector’s personal engagement strategy with relevant sources, showcasing the effectiveness of psychological operations in the fight against terrorism.”

Abdullahi further stated that the “Items recovered from them include two IEDs, two mobile phones, and a sum of fifty-three thousand Naira (N53,000.00).

“This development underscores the MNJTF’s commitment to encouraging other terrorists hiding in the Lake Chad Islands to come out, surrender and lay down their arms, in a bid to achieve sustainable peace in the region. The MNJTF remains dedicated to its mission of restoring peace and facilitating the return of normalcy to the Lake Chad Basin.”

NUJ Condemns Attack On Member In Enugu, Calls For Police Investigation

The Nigeria Union of Journalists have condemned in strangest terms, the attack on one of their members and reporter with Vanguard Newspaper, Dennis Agbo over the weekend.

The Enugu chapter of the NUJ in a statement issued on Monday said the attack is uncalled for and their member has enough evidence to prove that the land belongs to their family to the extent that his uncle was buried on the land.

The statement which was signed by the duo of the chairman of the Enugu Council, Comrade Sam Udekwe and the secretary Dame Ifeoma Amuta called on the police command to carry out a thorough investigation and ensure that preparators of the attack are brought to book.

The statement reads:

“NUJ Enugu State Council condemns attack on its Member and wants the police Commissioner of Police in the state to investigate the matter thoroughly and bring justice to member.

“The matter which is said to have been brought to command’s notice is a very serious one which cannot be swept under the carpet.

“On Sunday 21/4/24 the Nigeria Union of Journalists Enugu State Council received the unpleasant news of attack on one of its members and Vanguard reporter, Mr Dennis Agbo who was beaten to stupor by suspected thugs from Neke over a land dispute at Ugwuokwunele Umuaram in Ikem, Isiuzo Local government Area of Enugu State.

“The union while condemning the attack in its entirety wonders why such dastardly act should be meted out to a young man who had proof of ownership of his family’s land to the extent that his late Uncle the owner was buried on the land.

“We call for justice and want all the thugs and their sponsor(s) brought to book while our colleague reclaims his land.

“The Union looks forward to a very positive and fruitful result after investigation on the matter and justice for the Vanguard reporter.”

How 23-Year-Old Polytechnic Student Was Drugged To Death On His Birthday

A 23-Year-Old student of Akanu Ibiam Federal Polytechnic, Uwana, Ebonyi State, was allegedly drugged to death on his birthday in Agbo Ibeku, Abia State, by his friend on Thursday.

It was gathered that the young man, identified as Chinedu Hope, was lured by his friend, Dan, to a hideout operated by a drug baron named Yoko in Umuodudu Ibeku.

Chinedu’s mother, Mrs Stella Ogbonnaya, while narrating the incident said that Chinedu, who doesn’t take hard drugs, was tied up, forced to ingest a mixture of methamphetamine and jico, and then thrown into a pit, where he struggled to breathe.

When it became obvious that Chinedu was in distress, he was rushed to the hospital but was pronounced dead upon arrival.

Narrating all she knows about the sudden death of her son, Mrs Ogbonnaya, said that on getting to the place, Chinedu, who doesn’t take hard drugs, decided to wait for Dan inside his (Dan’s) Keke while Dan went inside the bunk.

She said that after waiting for too long, Chinedu decided to go into the place to call Dan, adding, “When Chinedu went inside, the operator of the hideout, Yoko, and four others who are also from Umuodudu were all in the hideout.

“When Chinedu got inside, Yoko said that whoever steps into the bunk, must partake in what they were taking. But Chinedu doesn’t take ice, (otherwise known as methamphetamine or mkpurummiri) or jico and Chinedu told Yoko he wouldn’t take it.

“It was at that time that Yoko ordered the rest to tie Chinedu with rope. Dan assisted them in tying him, both hands and legs, threw him on the ground, mixed the ice (methamphetamine) and jico, used a spoon to open his mouth, and poured the mixed substance into his mouth while hitting him with a hammer to make him swallow it.

“After he had swallowed all of the mixed substance, they took him to where they had digged a pit and threw him into the pit. He was struggling inside the pit with both hands and legs with the rope while he kept shouting ‘my stomach, my stomach’”, Ogbonnaya narrated.

She said when they discovered that Chinedu was struggling to breathe, one of the people at the hideout picked up his phone and called a young man identified simply as Aham, and told him what had happened.

It was Aham who rushed dying Chinedu to the Keke to revive him, and on taking him to the hospital, he was pronounced dead.

“I gave birth to Chinedu on April 18, 2001; on Thursday was his 23rd birthday. Dan celebrated his friend’s (Chinedu’s) birthday with ice,” the mother lamented.

On his part, Chinedu’s father, Hope Oluoha, appealed for a thorough investigation into the matter to bring the culprits to justice.

The twin sister of the deceased, Favour Hope, described her relationship with her twin brother as very close and confirmed that Chinedu did not smoke nor take hard drugs.

The Police Public Relations Officer in Umuahia, ASP Maureen Chinaka, confirmed the incident and stated that an investigation is ongoing.

When contacted, the Police Public Relations Officer, PPRO in Umuahia, ASP Maureen Chinaka confirmed the incident stating, “investigation is on”.

In a statement she issued on behalf of the state Commissioner of Police, Kenechukwu Onwumelie, the PPRO said, “On 19/4/2024, the Central Police Station (CPS) Umuahia received a report from Hope Oluoha, a 52-year-old Male of Agbo Emede Ibeku Umuahia that on 18/4/2024, one Daniel Otuechere male 27 years old of same address took his son, Hope Chinedu Prosper, male 23 years old to an unknown destination and returned home with his lifeless body.

“The body was taken to the hospital where he was confirmed dead.

“Detectives from the Command visited the scene and the body has been deposited at the mortuary for autopsy.

“Suspects connected with the crime have been arrested, and a discreet investigation is ongoing.”

Yahaya Bello Scheming To Flee Nigeria To Reunite With Wife In North African Country

Former Governor of Kogi State, Yahaya Bello , has reportedly perfected a plan to flee the country to reunite with his wife and investments in a North African country.

Report has it that Bello escaped arrest on Wednesday when the Economic and Financial Crimes Commission  (EFCC)) stormed his residence in Abuja.

Multiple sources  disclosed that the ex-governor, who was declared wanted by the EFCC for over N80 Billion fraud, plans to flee to the North African country where one of his wives presently resides and manages their investments.

A family member also disclosed that Yahaya Bello possessed two passports, one from a North African country and one from an Arab nation, where he allegedly has multi-million dollar investments.

The source said, “He is planning to go to Morocco. He also has investments in Dubai. Under Bello’s administration, apart from Okene local government and probably two or three local government within his Senatorial district, that enjoy projects like hospital of 50 beds respectively, no other local government does.”

Another source also lamented that Yahaya Bello enslaved the people of Kogi State during his eight-year tenure in office.

“We challenge his media team to point out if in the remaining 16 local governments, there was a single borehole for water, road project or any housing scheme construction work done by Yahaya Bello administration in the last 8 years apart from housing estates constructed by his predecessor and landmark properties.

“Kogi State was enslaved under Yahaya Bello due to occultic powers and unreported killings due to fear,” another source added.

Another source added, “Former governor, Yahaya’s administration was a disaster, characterised by mismanagement, stealing, misplacement of priorities, misappropriation, corruption, nepotism, killings and oppression.”

“The other option is that Bello is set to travel out of Nigeria as he has prepared for his bail in court with millions of dollars.”

Best Practices for Maximum Release Potential as a Symphonic Client

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Randi Zimmerman

When it’s time to finally release your latest masterpiece, you have to be ready for whatever comes your way. The best way to ensure maximum release potential is to plan for everything and do it way in advance. Let’s break it down…

Best Practices for Maximum Release Potential as a Symphonic Client

How Our Process Works

Before we dive in, I’d like to preface how the maximum release potential process works as a whole. Once you initially submit your release, it will be queued for packing to prepare it for delivery to partners. As soon as the release has completed packing, we review the content in the order that it was submitted. Our team approves releases daily, Monday through Friday. Each release is carefully reviewed, inspected, and screened to ensure that it meets distribution guidelines to the partners that we deliver to.

Release approvals typically take 5 business days, not including holidays or weekends. Once it’s approved, you receive a system email notifying you of this, and from there, your release should be delivered and processed on all partners in 1-10 days.

 

Submitting Early

That being said, we recommend that all record labels and artists deliver their releases with 4-6 weeks of lead time. This is because some retailers or streaming providers may have server related issues or problems that we cannot control that may impact your release date. Also, in the case of Apple, they typically require a product to be delivered at least 10 full business days (not including weekends and holidays) prior to the release date, and often your product may not show live until 10 full business days (not including weekends and holidays) has passed. 

  • Note: If your release was submitted with 10 full business days (not including weekends and holidays) and it is still not live, please feel free to create a request, and we’ll inspect the matter.

Lastly, the most important reason you need to send in a release 4-6 weeks in advance is to ensure that your product can be recognized and marketed by the retailer. Feature and playlist placements are extremely competitive. Symphonic works hard to pitch your releases to our DSPs, and many partners receive thousands of feature requests daily.

Selecting a Release Date

Before you select a release date, make sure you have a clear idea of when you will have your mastered audio and track or album art in hand. Unexpected things may come up in the production process, and you want to give yourself ample time to set everything up properly and on time.

While we recommend staying on cycle and releasing on Fridays, we understand that you may have a strong, marketing-driven reason to release off-cycle (premiere partner, event anniversary, promised social support, etc). Weigh the value of the driver and consider if it is likely to increase your chances of placement.

The required lead time is no less than 4 weeks. 6 weeks is ideal for the delivery of release AND marketing drivers.

This timeframe gives your distributor time to ingest and approve releases, DSPs time to receive them, and playlist editors time to receive pitches and marinate with a release before deciding whether or not to feature or place it on playlists.

6 Weeks Before Release Date

  • Fully submit your release via the SymphonicMS.
  • Submit Marketing Drivers via the “Market” menu item.

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  • Secure venue for listening event or release show and promote.

4 Weeks Before Release Date

  • Re-skin all digital surfaces to match the imagery and title of your release. (including sharing the pre-save/pre-sale link in bios, posts and CRM.)
  • Pitch your release in Spotify For Artists platform to promote algorithmic playlist potential.

3 Weeks Before Release Date

  • Secure media partner to premiere release.
  • Enlist influencers, friends, family, fans, colleagues to share.
  • Update the marketing drivers form with any new ‘spotlights’ that you have lined up.

2 Weeks Before Release Date

  • Initiate pre-save/pre-sale campaign — Please create a Help Request to obtain partner release links.
  • Continue sharing.

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📚 Explore some more…

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Week of Release

  • Premiere the release on your media partner’s site or radio station, Youtube channel, etc.
  • Throw your listening party, release show, etc.

Release Day! 

  • Share across ALL socials + CRM – don’t be shy about CTA fans to stream / DL.
  • Share any DSP pickup and other support, be sure to tag and thank anyone who has supported / featured the release.
  • Repost fan shares.

What happens next? The grind doesn’t stop there. Here’s what to do now…

Post-Release

  • Repeat everything from the release date.
  • Run CTA/UGC campaigns with an incentive for fans.
  • Promote it on socials.

Social media offers an easy and effective method for promoting your latest track and getting maximum release potential. To do so, start by creating a strategy tailored to your goals and target audience. Next, you can engage with your followers by posting your song in Reels, Stories, TikTok’s, and wherever else your fans frequent. You can also collaborate with fellow artists to expand your reach even further. Remember to utilize relevant hashtags, create visually appealing content, and consider running targeted ads for wider exposure. Lastly, always encourage user-generated content from your fans! Ask them to tag you in their own posts featuring your song, and get permission to re-post it on your own profile.

If social media isn’t your strong suit, check out these posts to guide the way…

🪄 Let’s Talk About Marketing Drivers. ✨

The most essential tool in helping Symphonic pitch your release to our DSP partners are Marketing Drivers. Our client marketing team works closely with all major DSPs to submit your tracks for playlist considerations. It’s never been easier to send your marketing details so we can craft the best possible pitch. The marketing drivers form is now in SymphonicMS to streamline data entry so we can promote your upcoming release, and you can get back to making music.

The more details that you can provide, the better chance you’ve got at getting noticed and featured. We’ve listed out a few examples of attractive spotlights below:

  • Music videos
  • Social media follower and engagement
  • Third-party Spotify playlists
  • Previous DSP playlist placement and features
  • Advertising to be run for this release
  • Premieres on media outlets and general press pick-ups
  • Radio campaigns or plays from direct DJ relationships and other DJ support
  • Tour dates and other POI – “shared stages with,” notable festival appearances, etc.
  • Charting, ie. Hype Machine, iTunes, Billboard, etc.
  • Brand and media partnerships
  • Other marketing campaigns – wildposting, print, etc.
  • Pre-save and pre-sale campaign data (iTunes, Spotify, Bandcamp, etc.)
  • Sync and other licensing information
  • Other artist development POIs – management, booking agent, TV/film appearances, etc.

Note: Be sure to send marketing driver updates regularly to your CM. Also notify CM of submission to MS, etc.

  • It is essential that you and your team promote the release.
  • Please make use of our tools, pre-save links, etc.

Marketing Campaign Inspo

Here are some suggestions for promoting your release. Take a look, and think about which ideas make the most sense for your release. Get creative and customize them to your specific brand and audience.

  • Pre-save/Pre-sale campaign
  • Countdown to release on socials
  • CTA to fans on socials – directly asking them to pre-save, DL, view, etc.
  • Offer incentives to fans – Instant Grats, merch packs, exclusive tracks, autographed items, VIP meet and greets
  • Invite other artists, friends, influencers to share the release on their socials and do the same for them
  • Create artists playlists on Spotify and encourage fans to follow.
  • Place the new releases atop these playlists to alert your followers
  • Partner with other distributors: Noisetrade, VNYL, etc.
  • CRM – collect emails and send out newsletters via Mailchimp etc. inviting fans to pre-save, download, view etc.
  • Be sure all DSP and social profiles are up to date, verified where possible, and consistent
  • Update all tour dates and enable direct messaging on Bandsintown
  • Set up targeted digital advertising campaigns on social platforms and/or boost posts that include the pre-save/stream link
  • Consider expanding digital real estate – join and utilize TikTok, Triller, Snapchat, etc.

To wrap things up…

Being prepared for everything and anything will alleviate a lot of stress from you and your team. The more prepared you are, the better your release will do. If you want to be the best, you have to think like the best. In the meantime, be proud of all your hard work! Keep going, be consistent, and believe in your talents as an artist.

Keep in mind: You may fill out a marketing drivers form and not receive feedback. This does not mean we haven’t received or reviewed your submission. We receive several playlisting submission requests daily and may not be able to provide updates to all submissions. If we land any pitches for you, we will communicate this with you ASAP.

  • If you need additional support, please submit a request here.

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What happens now? Check out, “What To Do After Making Your Music Available Online” to find out. 👀

Good luck!

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5 Reasons Why Your Music Isn’t Getting Playlisted

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Praise GOD

Randi Zimmerman

Having trouble getting your music playlisted? This is an issue many independent artists face, but it can be particularly frustrating not knowing exactly why your efforts aren’t paying off. That being said, some of the biggest reasons why you aren’t getting playlisted are easily fixable! From not providing enough marketing drivers to not enough lead time, here are 5 things that may be holding you back…

5 Reasons Why Your Music Isn’t Getting Playlisted

Not Submitting Early Enough

Submitting your music for playlist consideration requires time for the curators to review and potentially add your songs. To ensure you’re giving them ample lead time, we recommend submitting around 4 to 6 weeks before the release date.

This allows playlist editors to evaluate your music properly and consider it for inclusion in their playlists. Rushing submissions at the last minute may result in your music being pushed to the side and not given adequate consideration.

Marketing Drivers

The underlying forces that compel you to buy or pay for certain products and services are called marketing drivers. As an artist, these are the key details you want to be shared with DSP’s like Spotify, Apple Music, TIDAL, YouTube, Soundcloud, Pandora, etc. to help you stand out. When it comes to playlisting, your marketing drivers can help playlist curators better understand your music and its potential appeal to their audience. Not providing enough information here may actually hinder the chances of your song being chosen.

It’s also important to be as honest as possible when providing marketing drivers. Ensure that if you say you have a consistent and active social media plan, you better actually be posting on socials when they check. If you claim your music fits a certain genre, be sure it truly does. The more accurate info you provide, the easier it is for your song to be placed on the best playlist for it.

 Note: Our client marketing team works closely with all major DSPs to submit your tracks for playlist considerations. Now, Symphonic Partner clients can submit marketing drivers right in the SMS for streamlined data entry to simplify this process. ✨

Your Music Doesn’t Fit The Playlist

If you’re targeting third-party playlists, the best thing you can do is listen to the playlist first, and only pitch songs (if any) that truly fit the vibe. All too often, artists will send a link to their Spotify profile expecting the curator to sit there and go through all their songs to find something to feature. With hundreds, sometimes thousands, of submissions a day, they don’t have time for that. It’s up to you to offer something that’s worth featuring. At the end of the day, they’re doing YOU a favor.

With editorial playlists, all you can do is make sure you’re providing accurate marketing drivers that properly set the vibe of the track so it can be pitched accordingly by our team. The more detailed information you provide, the easier it is for our team to match it with the appropriate playlists.

You’re Not Promoting Your Music Online

It truly surprises me how many artists in this day and age still refuse to improve their online presence. I understand the artistic yearning to be mysterious… but effective promotion is VITAL for driving audience engagement with your music on DSPs. It’s just a part of the game, and ignoring this crucial fact can break your chances of success in so many ways, even aside from just playlisting.

This means actively promoting your music across various channels like Instagram, Twitter, FacebookTikTokYouTube, press releases, targeted ad campaigns, and whatever else you can manage. As long as you are engaging with your audience, creating compelling content, and leveraging different promotional strategies, you can significantly increase the visibility of your music. Showing that you are actively working to drive traffic to DSPs, (like Spotify, Apple Music, etc.) greatly increases your likelihood of playlist placements.

You Don’t Have a Consistent Release Plan

Keep in mind… a playlist is not a marketing plan. Consistently releasing music and having a well-defined release plan are two key factors in building momentum as an artist and in turn, attracting playlist curators to your music.

Staying active on socials, having a great website, offering merch on your website and updating it often, interacting with your fans online and in person, posting music videos to go along with your releases, etc., all of this helps to grow your fanbase and spread your music as far as it can go.

Marketing yourself as an artist is just as important as creating the music itself, and many factors go into fostering a strong presence in this insane industry. There are thousands of other artists looking to make it out here, which means you need to go above and beyond to stand out in any way you can.

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Need some guidance? 

Best Practices for Maximum Release Potential as a Symphonic Client

Best Music Analytics Tools for Artists

How To Detect Fake Spotify Playlists

Music Industry Biz 101: Best Practices for Playlisting

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Good luck!

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