Minister Pushes For Private-Sector-Driven DSO

Date:

The Minister of Information and Culture, Alhaji Lai Mohammed, has said
with the planned settlement of outstanding debts, the Digital Switch
Over (DSO) in broadcasting will transit to a private-sector-driven
enterprise in order for it to be sustainable.

The Minister stated this in Abuja on Tuesday, at a meeting with
stakeholders in the DSO Project.

“While looking for funds to pay outstanding debts and re-start the
process, I want to put it on record here that we will be pursuing a
full private-sector-driven DSO and there will be no more subsidies,
either of Set Top Boxes or of Signal carriage. This process must be
self-sustaining,” he said

READ ALSO  SANWO-OLU HAILS GAMBARI’S APPOINTMENT AS BUHARI’S CHIEF OF STATE

Alhaji Mohammed said he is working with the Ministry of Finance,
Budget and National Planning as well as the Federal Executive Council
as part of efforts to secure the funds to re-start the process, which
has been stalled since the last rollout in Osogbo, Osun State, in
2018.

He said lack of funds has hindered the commencement of the process of
Analogue Switch Off, which will in turn free up spectrum for resale,
deliver the benefits of Digital Television and stimulate Nigeria’s
digital economy, adding that the Ministry is prioritizing the DSO
project because it is critical to the post-Covid prosperity of the
Creative Industry

READ ALSO  I'LL REDUCE LASUST TUITION FEES, MAKE IT BIGGER, SANWO-OLU ASSURES STUDENTS

The Minister said the ministry has started the process of implementing
Audience Measurement, which will go a long way in driving advertising
spend to the DSO platform, thus helping the channels to fulfill their
obligations to the Signal Distributors.

He charged the meeting to come up with a creative strategy of
implementing the DSO with an expressed commitment to continue with the
process until every state has been covered.

“Ladies and gentlemen, going forward, the bottom line is that we need
to think out of the box if we are to complete this process. Nigerians
have waited far too long to enjoy the benefits of Digital Television.
The Analogue to Digital Switch Over must not be delayed any longer
than absolutely necessary,” Alhaji Mohammed said.

READ ALSO  PRESIDENT BUHARI’S 2020 CHRISTMAS MESSAGE TO NIGERIANS

The DSO, which was launched in Jos, Plateau State, on April 30th 2016,
has so far rolled out in Abuja, Kaduna, Ilorin, Enugu and Osogbo.

spot_img

Share post:

Subscribe

Popular

More like this
Related

Detail Of Bobrisky’s Lifestyle In Kirikiri Prison Revealed

The Lagos State Command of the Nigerian Correctional Service...

Introducing Symphonic’s New Suite of Innovative Tech Tools for Artists

Randi Zimmerman Here at Symphonic, we’re excited to finally announce...

10 Best Ways To Sell Out Your Next Show

Praise GOD Imagine showing up to a venue to play...