By Kehinde Olatunji, Lagos
The international superstar singer, songwriter, actress and fashion icon Rihanna officially launched her make up/ beauty line “fenty-beauty” last week.
After two years of development ,testing and several moments of anticipation from her fans and make up lovers all over the world, FENTY BEAUTY is here! The launch party was held in New York city and the products are available online in over 150 countries on sephora.com and fentybeauty.com
With 100 percent involvement of Rihanna in the process (the campaign, the makeup , the texture and every single aspect ) When asked why she was totally involved in all the process she said;
“I didn’t just want to sell anything that I don’t believe in and in order for me to believe in it, it has to be from my perspective .
The fenty-beauty is focused on completion. With 40 different shades of foundation. 40 shades for makeup lovers around the world. Giving you that natural / skin look after application, making it THE FIRST MAKE UP PRODUCT WITH 40SHADES OF FOUNDATION
fenty-beauty is loaded with a variety of concealers, primers, brushes in varying sizes and shapes, blotting papers ,powders, highlighters And a lip gloss, called the “Fenty Beauty Gloss “.
Rihanna’s main goal /purpose was at making different shades for every girl “I wanted a color that looked good on all skin tones. it’s really important for me in every product,” she told a reporter at the launch party. “There are so many different shades and undertones. You just never know so you want people to appreciate the product and not feel like ‘it only looks cute on her’. ”
Since the release of fenty-beauty make up line Users /buyers totally love the product with over 30 make up first impressions on YouTube and positive comments on the products
The most sought after products seem to be the highlighter and the “pro filter longwear foundation” . Everyone is loving it!
